The innovator, the trendsetter, the Maverick truck. It has a do-it-yourself customizable FlexBed™, roomy interior and the latest technology. Plus, it’s the only standard full hybrid pickup in America.
We know how much you love trying to fit a bike into a sedan, but have you tried a truck? The Maverick truck gives you the best of both worlds: compact on the outside, but still big enough on the inside to seat five and store all your stuff. Standard front-wheel drive and impressive maneuverability make getting around the city just as easy as escaping from it.
Designed to seize the day, this Built Ford Tough® truck offers an exceptional, targeted EPA-estimated 40 mpg city,* 1,500-lb. standard payload capacity,** 2,000-lb. base towing capacity, available 4,000-lb. max towing capacity,† 4.5-foot bed, multi-position tailgate and available smart storage solutions to support all your big projects.
Stay in touch with a standard eight-inch touchscreen, standard Apple CarPlay® and Android Auto.™ Work from anywhere with a personal 4G LTE in-vehicle Wi-Fi hotspot powered by FordPass™ Connect and AT&T, then blast your playlist everywhere with the available eight-speaker B&O® sound system.
How Does a Reservation Work?
Save your model selection and your spot. You will be able to complete the configurations on your all-new Maverick truck before you finalize your order.
Fill out the reservation form, and submit your request.
We will reach out at the beginning of June 2021 to finalize configurations, verify pricing and place your order.
Production and deliveries are scheduled to begin fall 2021.
Online Reservation FAQs
What is a reservation?
A reservation lets you select your vehicle and be among the first to order a new Maverick truck from Ford. It is not an actual order and does not guarantee delivery.
What steps are required to complete my reservation?
Go online and select “Reserve Now,” fill out the reservation form and submit your request to join the list for a new Maverick truck. A confirmation will display after the form is submitted and an email with be sent to the address in the reservation form.
When can I order my vehicle?
We will help you select and build your Maverick truck. We will also help you agree on pricing and finalize your order for production. The Maverick truck ordering window opens at the beginning of June 2021.
When will my vehicle be delivered?
Maverick truck production and deliveries to Ford Dealers will begin fall 2021. Actual delivery times may vary based on configuration selected, residency and demand. Once your vehicle is scheduled for production, you will receive further notification from us about its status.
Am I buying this vehicle directly from Ford?
No. The purchase agreement will be between you and Gene Messer Ford of Lubbock, not you and Ford Motor Company. A deposit is not required from Ford to submit a reservation.
DISCLAIMER: *By completing the reservation process, you are not ordering or purchasing a vehicle. Participation in the program does not guarantee you vehicle delivery. Your reservation does not guarantee a set price for the vehicle.
*2.5L hybrid powertrain. Actual mileage will vary. Final EPA estimated ratings available later in the 2021 calendar year.
** Max payload varies and is based on accessories and vehicle configuration. See label on door jamb for carrying capacity of a specific vehicle.
† Max towing with available 2.0L EcoBoost and 4K Tow Package. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers. EPA-estimated fuel economy, payload and towing are independent attributes and may not be achieved simultaneously.
Apple CarPlay is a trademark of Apple Inc., registered in the U.S. and other countries. Android Auto is a trademark of Google LLC.
BANG & OLUFSEN® 2021 and B&O® 2021. BANG & OLUFSEN™ and B&O™ are registered trademarks of Bang & Olufsen Group. Licensed by Harman Becker Automotive Systems Manufacturing Kft. All rights reserved.